Story

Bindigasm began long before it became a brand— Back in 2013, it was a blog. A space where I poured my heart into words, long before “influencer” became an Instagram handle. When fashion still felt like fantasy—juicy, expressive, full of wonder.

I loved telling stories.

As a textile designer from NIFT, I’ve always been drawn to fabrics, details, and the stories clothing can carry. Years later, after watching women constantly chase tailors and the perfect blouse fit, I co-founded Advi Blouses with my sister-in-law—a solution to an everyday problem. Readymade, stretchable blouses that just fit. And Advi took off—offline and online.

But I wanted more. I wanted to dress the Indian woman beyond her saree. To create clothes that feel like home—modern, functional, but always a little desi at heart.
And so, Bindigasm came to life.

The journey was shaped further when I was selected to be part of the Goldman Sachs 10,000 Women Entrepreneurship Program at NSRCEL, IIM Bangalore, where Bindigasm found structure, purpose, and vision.

Today, every piece we make carries a detail—sometimes visible, sometimes quietly woven in. A craft. A silhouette. A story. Or simply a kaarigar’s touch.

This is fashion with a soul.
This is Bindigasm.

Pranita, 

Co-Founder